OFFICIAL DOCUMENT

L3110 Privacy Policy – Protection of Your Personal Data in Malaysia

At l3110, your privacy is not merely a legal obligation — it is a responsibility we take seriously. This page clearly and transparently explains how we collect, use, store and protect your personal data in accordance with the Personal Data Protection Act (PDPA) Malaysia 2010.

Last Updated: January 2026

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L3110's Commitment to Every Member's Privacy

Welcome to the official l3110 Privacy Policy page. This document forms part of our open commitment to every member who entrusts our platform with their personal information. At l3110, we understand that your trust is the foundation of everything — and that trust begins with full transparency about how your data is managed.

This l3110 Privacy Policy is written in plain, easy-to-understand language — not the confusing legalese that some platforms deliberately use to obscure their true intentions. Every section of this document is designed to give you a clear picture of who can view your data, what it is used for, how long it is retained and what you can do if you have any privacy concerns.

Important Note: By registering and using l3110's services, you agree to the terms of this Privacy Policy. This Policy is subject to amendment from time to time, and l3110 will notify you of any material changes via your registered email address.

6 Privacy Commitments by l3110 That Protect Your Data

256-bit SSL Encryption

All data transmitted between your device and l3110's servers is protected by 256-bit SSL/TLS encryption technology, the same financial-grade standard used by leading Malaysian banks. Your personal and financial information cannot be intercepted or read by any party during transmission.

Malaysia PDPA Compliance

L3110 fully complies with Malaysia's Personal Data Protection Act (PDPA) 2010 in all aspects of data management. This means your personal data is collected, used and processed only on a lawful basis, for stated purposes, and with appropriate safeguards in accordance with Malaysian law.

No Data Sales

L3110 has never sold, rented or shared member personal data with marketing companies, third-party advertisers or any external entity for profit — and never will. Your data belongs to you, and we fully respect that ownership in every operational decision we make.

Secure Data Storage

All l3110 member data is stored on secured servers protected by strict access controls, multi-layered firewall protection and round-the-clock security monitoring. Only authorised l3110 personnel who require access to perform their duties are permitted to view your data.

Full Member Control Over Your Data

You have the full right to access, correct, transfer or request deletion of your personal data at l3110 at any time. The process for exercising these rights is straightforward, and we are committed to responding to all privacy-related requests within 14 business days.

Marketing Communications Control

L3110 only sends marketing communications to members who have given their consent. You may unsubscribe from any promotional communications at any time via the unsubscribe link in our emails or by contacting the l3110 support team directly.

Full l3110 Privacy Policy – Detailed and Transparent

Section 1

Personal Data We Collect

L3110 collects only the personal data that is genuinely necessary to provide our services safely, efficiently and in compliance with the law. Below are the categories of data we collect, along with the rationale for each:

Data Category Example Information Requirements
Identity DataFull name, Malaysian identity card number, date of birthMandatory – identity verification (KYC)
Contact DataEmail address, Malaysian phone numberMandatory – account communications
Financial DataE-wallet account numbers (TNG, GrabPay), RM transaction recordsMandatory – processing deposits & withdrawals
Technical DataIP address, browser type, device, operating systemAutomatic – security & analytics
Usage DataGame records, betting history, activity logsAutomatic – responsible gambling compliance
Communication DataLive chat records, support emailsOptional – customer support
  • Basic registration data (username, email, phone number) is collected when you first create your l3110 account.
  • More detailed financial data, such as identity card copies and payment account details, is collected during the Know Your Customer (KYC) process required before your first withdrawal or for withdrawals exceeding certain limits.
  • Technical and usage data are collected automatically when you use the l3110 platform, via cookies and tracking technologies as described in Section 6.
  • L3110 does not collect sensitive data categories such as health data, religious beliefs or sexual orientation. Should such information be voluntarily shared through support channels, it will be kept confidential and will not be processed for any other purpose.
Section 2

How We Use Your Personal Data

L3110 uses your personal data only for lawful purposes that have been made clear to you at the time of collection. We do not use your data for any purpose beyond the scope outlined below without first obtaining your renewed consent.

  • Account Management: Creating, verifying and managing your l3110 account, including the login process, two-factor authentication and password recovery.
  • Transaction Processing: Processing deposits via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, Maybank2u, CIMB Clicks or FPX, as well as processing your winnings withdrawals in Malaysian Ringgit (RM).
  • Legal Compliance: Fulfilling legal obligations, including compliance with Malaysia's PDPA, anti-money laundering (AML) requirements, and Know Your Customer (KYC) obligations as mandated by regulators.
  • Platform Security: Detecting and preventing fraud, hacking attempts, multi-account abuse and other suspicious activity that could compromise the security of the platform and other members.
  • Customer Support: Responding to enquiries, resolving disputes and providing technical assistance to l3110 members via live chat and email.
  • Responsible Gambling: Monitoring gameplay patterns to identify potential problem gambling issues and taking appropriate protective action in accordance with l3110's responsible gambling policy.
  • Marketing Communications: Sending information about promotions, bonuses and new games at l3110 — only to members who have consented to receive marketing communications.
  • Service Improvement: Analysing usage patterns in aggregate, anonymised form to improve the platform, user interface and overall gaming experience.
Section 3

How l3110 Protects Your Personal Data

Data security is a core investment for l3110. We employ a combination of technical, organisational and procedural measures to ensure your personal data is always protected to the highest standard achievable with current technology.

  • Transmission Encryption: All communications between your browser and l3110's servers are secured with 256-bit TLS/SSL Protocol. The padlock icon in your browser's address bar confirms that your connection is secure.
  • Stored Data Encryption: Sensitive data such as passwords (stored as irreversible hashes) and financial details are encrypted within our database using industry-standard encryption algorithms.
  • Internal Access Controls: Only l3110 staff with a legitimate business need who have completed approved security training are permitted to access members' personal data. Access is enforced on a minimum privilege basis.
  • 24/7 Monitoring: l3110's security system continuously monitors platform activity around the clock to detect any unauthorised access attempts, suspicious patterns or cybersecurity threats.
  • Regular Security Audits: l3110 conducts regular internal and external security audits to identify and address any vulnerabilities before they can be exploited.
  • Incident Response Plan: l3110 has an established incident response procedure in place. In the event of a data breach, we will notify affected members and the relevant authorities within the timeframe required by law.

You also play an important role in protecting your own account. Make sure you use a strong, unique password, do not share your login details with anyone, and log out of l3110 when you are done playing — especially on shared devices.

Section 4

Data Sharing with Third Parties

L3110 does not sell or rent your personal data to any party. However, there are limited situations where we may need to share your data with specific parties to enable l3110 to operate properly and comply with the law. All data sharing is subject to strict data protection agreements.

  • Payment Processors: To process your deposits and withdrawals via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow and FPX, the necessary transaction data is shared with the respective payment processors. These processors are bound by strict data protection agreements and security standards.
  • Regulatory Authorities: l3110 may be required by law to disclose certain data to regulatory authorities, law enforcement agencies or relevant government bodies where a legitimate legal requirement exists.
  • Technical Service Providers: Third-party service providers that assist l3110 with technical operations (such as server hosting and platform analytics) may have limited access to certain data. All such providers are bound by confidentiality agreements and are not permitted to use your data for their own purposes.
  • Game Providers: Some minimised technical data (not personally identifiable information) may be shared with game developers whose software is used on l3110, for technical compliance and game maintenance purposes.
  • Emergency Situations: In situations where the safety or security of an individual may be at risk, l3110 reserves the right to disclose necessary information to the relevant authorities.
Section 5

Your Privacy Rights as an l3110 Member

Under Malaysia's Personal Data Protection Act (PDPA), you have certain rights regarding your personal data held by l3110. We fully respect and facilitate the exercise of these rights.

Right of Access

You have the right to request a copy of the personal data l3110 holds about you and to obtain information on how it is being used.

Right to Rectification

If your personal data is inaccurate or incomplete, you have the right to request a correction or update to that information.

Right to Erasure

In certain circumstances, you may request the deletion of your personal data from l3110's systems, subject to any applicable legal retention obligations.

Right to Object

You may object to the processing of your personal data for direct marketing purposes at any time by contacting l3110.

  • To exercise any of the rights stated above, please contact the l3110 privacy team by email at [email protected] with the subject line "Privacy Rights Request", or via our platform's live chat.
  • L3110 is committed to responding to all privacy rights requests within 14 business days of receiving a complete and verified request.
  • In some cases, particularly for data deletion requests, l3110 may need to verify your identity before processing the request to ensure that only the legitimate data owner is able to manage their data.
  • Please note that certain data may need to be retained by l3110 even after a deletion request, in order to fulfil legal obligations relating to financial records and anti-money laundering compliance.
Section 6

Cookies & Tracking Technologies

L3110 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored in your browser that allow our platform to recognise you and remember your preferences. The following are the types of cookies we use:

  • You can manage or disable cookies through your browser settings. Please note, however, that disabling essential cookies may affect the functionality of the l3110 platform and your gaming experience.
  • L3110 does not use third-party cookies for advertising or cross-site tracking purposes. We use only l3110's own first-party cookies.
Section 7

Data Retention Period & Deletion

L3110 does not retain your personal data for longer than necessary for the stated purposes or as required by law. The following outlines our data retention guidelines:

  • Active Account Data: Personal data of members with active accounts is retained for the duration that the account remains active, plus any additional period required for legal compliance.
  • Financial Transaction Data: Financial transaction records including deposits and withdrawals in Malaysian Ringgit (RM) are retained for a minimum of 7 years in accordance with Malaysian financial and tax legal requirements.
  • KYC Data: Identity verification documents, such as a copy of your Malaysian identity card, are retained for the period required under applicable anti-money laundering laws.
  • Security Logs: Access logs and security activity records are retained for 12 months for the purpose of investigating potential security incidents.
  • Marketing Data: Data used for marketing communications is deleted or anonymised once you unsubscribe or request removal, unless another legal obligation applies.
  • After Account Closure: When an l3110 account is closed, personal data that is no longer required for legal obligations will be deleted or anonymised within 90 days from the account closure date.
Section 8

Contact l3110 Regarding Your Privacy

If you have any questions, concerns or requests regarding this Privacy Policy or how l3110 handles your personal data, we encourage you to reach out to us. The l3110 privacy team is ready to assist.

  • Privacy Email: Send your privacy enquiries to [email protected] with the subject line "Privacy Enquiry" and we will respond within 14 business days.
  • 24/7 Live Chat: For urgent privacy enquiries, you may reach the l3110 support team via live chat, available 24 hours a day, 7 days a week in both Bahasa Melayu and English.
  • Official Complaints: If you are not satisfied with l3110's response to your privacy concern, you have the right to lodge a formal complaint with the Department of Personal Data Protection Malaysia or any other relevant authority.
Privacy Policy Version & Update Date

This Privacy Policy is the latest version, effective from January 2026. l3110 reserves the right to amend this policy at any time. Any material changes will be communicated to members via their registered email or in-platform notification at least 7 days before taking effect. Continued use of the l3110 platform after changes take effect will be deemed as your acceptance of the updated policy.

Why Your Privacy Matters to l3110

In today's digital age, personal data is incredibly valuable. When you register an account at l3110 and begin your gaming journey — whether spinning the Fruit Blast slots, chasing the Fortune Ox jackpot, or enjoying a live casino session over the weekend — you are entrusting us not only with your money, but also with your personal information. That trust is something l3110 does not take lightly.

Many Malaysian players may not realise how much data online casino platforms typically collect and how that data is used. At l3110, we take a different approach — rather than burying this information in lengthy documents that nobody reads, we strive to be as transparent as possible about our data practices. Every category of data we collect, every purpose it serves, every party that may have access to any portion of it — all of this is clearly explained in this Privacy Policy.

One question l3110 members frequently ask is why we need to collect KYC data such as a copy of their Malaysian identity card for withdrawals. The answer is straightforward — this is a mandatory legal requirement under anti-money laundering (AML) regulations and is not a choice made by l3110. This requirement actually protects you as a member — it ensures that only you can withdraw funds from your l3110 account, preventing any unauthorised withdrawal even if someone manages to obtain your password.

For payments, l3110 supports only legitimate and recognised Malaysian payment methods — Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX including Maybank2u and CIMB Clicks. When you transact via any of these methods, only the minimum data required to complete the transaction in MYR (RM) is shared with the payment processor. l3110 does not store your credit card numbers or bank account details directly in our systems.

For members who are mindful of marketing communications, it is worth noting that l3110 draws a clear distinction between account-related communications (such as deposit notifications, withdrawal updates and account changes — which are always sent as they are essential operational communications) and marketing communications (such as promotional offers and new game announcements — which are only sent to members who have opted in). You can manage your communication preferences through your l3110 account settings or by contacting our support team at any time.

The continuous security monitoring carried out by l3110 may sound somewhat intrusive, but in reality it is the protection you need. Without active monitoring, if someone were to attempt accessing your l3110 account from an unfamiliar location or device in the middle of the night, our system would have no way of detecting and stopping that attempt. This monitoring exists entirely for your security — not to surveil your gaming activity for any other purpose.

Finally, l3110 would like to remind you that this Privacy Policy is not a static document written once and forgotten. We review it regularly to ensure it remains relevant in light of changes in law, technology and industry practice. When significant changes are made, you will be notified in advance — because we believe you have the right to know how your data is managed before any changes take effect, not after.

Privacy Rights Request Process at l3110
1
Submit Your Request

Email [email protected] or use the live chat, specifying the type of request (access, rectification, erasure or objection) along with your account details.

2
Identity Verification

L3110 will verify your identity to ensure the request is made by the legitimate data owner. This protects you against unauthorised attempts by others to access or alter your data.

3
Request Processing

The l3110 privacy team will process your request within 14 business days, taking into account any legal obligations that may limit the scope of the request.

4
Feedback & Response

L3110 will send you a written response explaining the action taken or to be taken, or clarifying any limitations that apply to your request under Malaysian law.

FAQ – Frequently Asked Questions About Data Privacy at l3110

Yes, l3110 is fully compliant with the Personal Data Protection Act (PDPA) Malaysia 2010 in all aspects of collecting, using, storing and processing members' personal data. This means we only collect data required for legitimate purposes, retain it only for as long as necessary, protect it with appropriate security measures, and give you the right to access, correct or request the deletion of your data. If you have any concerns about our PDPA compliance, please contact us at [email protected].

l3110 has never sold or rented member personal data to any party. Any data sharing that does occur is strictly limited and solely for legitimate operational purposes — such as sharing the necessary transaction data with payment processors like Touch 'n Go or GrabPay to facilitate MYR (RM) deposits and withdrawals, or disclosing data as required by law to the relevant authorities. All third parties with whom we share data are bound by strict data protection agreements.

To request access to your personal data held by l3110, send an email to [email protected] with the subject line "Data Access Request", or contact us via the platform's live chat. Please provide your l3110 account username and specify the type of data you wish to access. l3110 will verify your identity before processing the request and will respond within 14 business days. No charges will be applied for reasonable data access requests.

The identity verification (KYC) requirement prior to withdrawal processing is a legal obligation under anti-money laundering (AML) regulations applicable to financial platforms in Malaysia, including l3110. This is not l3110's choice — it is a requirement mandated by the regulatory authorities. More importantly, the KYC process is there to protect you — it ensures that only you (the verified account owner with matching identity confirmation) can withdraw funds from your l3110 account, preventing any unauthorised withdrawals. All KYC documents you submit to l3110 are stored securely and protected in accordance with Malaysia's PDPA.

Yes, you may request the deletion of your personal data from l3110's systems. However, please note that certain categories of data may need to be retained by l3110 to fulfil legal obligations, even after a deletion request — for example, financial transaction records in MYR (RM) must be retained for 7 years under Malaysian financial law. Data not subject to any legal retention obligation will be deleted or anonymised within 90 days of a verified request. To submit a request, contact [email protected] with the subject line "Data Deletion Request".

You can easily stop receiving promotional emails from l3110 in several ways — click the "Unsubscribe" link found at the bottom of any of our promotional emails, or contact the l3110 support team via live chat or email at [email protected] to request removal from our marketing mailing list. Please note that opting out of marketing communications will not stop important operational communications relating to your account, such as deposit notifications, withdrawal updates, password resets or security alerts — these are necessary for the safe management of your account.
L3110's Ongoing Commitment to Your Privacy

This Privacy Policy reflects l3110's genuine commitment to protecting every member's personal data. We comply with Malaysia's PDPA, apply 256-bit SSL encryption to all data transmissions, do not sell your data to third parties, and give you full control over your personal information. Any material changes to this policy will be communicated to you in advance.

For privacy-related questions, please contact us at [email protected] or read also Terms & Conditions and page Responsible Gaming us.

Play with Peace of Mind at l3110 – Your Data Is Always Safe

Register a free account at l3110 today and enjoy a safe, fair gaming experience that respects your privacy. A licensed platform with Malaysia PDPA data protection and 256-bit SSL encryption — trusted by Malaysian players.

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